One of my local dealers has one of the new Stroms. The first time I saw it I ran into Slayman there and we both agreed it was really pretty ugly. I stopped in again tonight because this dealer is along my commute. I got talking with the sales guy and had a seat on it. It was surprisingly light when lifting it off the sidestand. I like the adjustable suspension, standard TCS/ABS, and I'm even warming up to the looks a bit. He invited me to stop back sometime and give it a test ride.
I was looking at the BMW's as well, and for the price, the Strom seems to have the edge over the F800/700GS models. According to the sales guy it's also quite a bit more fun to ride. He said he likes it more than the previous gen R1200GS - one of which is for sale, low miles, 2012, for about $1800 more than the new Strom - but that the new water-cooled GS is king in terms of having a fun engine. The new R1200GS is quite a bit more money, like over $7000 more, and I'm not sure that premium would be worth it to me.
Then again, the Wee-Strom Adventure is something like $2500 less than the new Strom and comes with those nice metal bags, engine guards, etc.
I'm certainly having Big Strom kind of thoughts tonight. I am still a bit smitten with the Stelvio but it's quite a bit heavier and the dealer is something like an hour away.